Why is the digital ad market growing?

The digital ad market in the US has seen remarkable growth as more businesses shift their advertising budgets to digital channels. The growth of digital advertising can be attributed to several factors, such as the rise of mobile devices, social media, and the increasing use of programmatic advertising.

Is digital advertising a big trend in the US ad market?

Around a decade ago, digital advertising in the US was a small part of the advertising industry. Now, it’s the mainstay. In fact, the rise of digital advertising is one of the most significant trends in the US ads market. As more people spend time online, businesses are investing heavily in digital ads to reach them.

What is programmatic advertising?

Programmatic Advertising Programmatic advertising refers to an automated system of buying and selling ad inventory through ad tech platforms. It uses statistics and algorithms to buy and sell ad units in real-time, allowing brands to target their audience more precisely, effectively and with greater efficiency.